Aligning local government policy with global challenges opens a window of opportunity for development. At Crea360 we design strategic plans that bring together global challenges and council policies. The results are clear: municipalities that are better prepared to take on these challenges are better able to build synergies with authorities around the world. The purpose of strategic planning built around global challenges is to improve people’s quality of life. The Sustainable Development Goals, endorsed by 193 countries, set the roadmap for shared aims set out in the 2030 Agenda: 17 major challenges with 169 targets to reduce inequality, eradicate poverty and protect the planet from climate disaster. It is a global pact that seeks to transform reality and can reach every corner of the planet.
The Sustainable Development Goals (SDGs) are also backed by the urban agendas, both European and Spanish, giving them greater momentum when implementing measures locally. The COVID-19 crisis has underlined the need to prepare for a future in which no one is left behind; public authorities must be able to react faster and vulnerability must be reduced. Planned policies, with a rigorous starting point and clear targets, are also part of the improvements the new normal must bring.
But how do we prepare at local level to tackle global challenges? At Crea 360 we have our own method, backed by experience and a multidisciplinary team. Towns such as Santa Pola,, Almoradí, Agost, Algemesí, Alfarrasí and Ontinyent have already begun aligning their policies with global challenges with Crea360. The aim is to find out which existing policies can be geared towards the 2030 Agenda goals and which new measures can be introduced. To do this we carry out a rigorous analysis that includes working with each council department. After analysing sociological indicators and current policies, we identify strengths and weaknesses and put forward a proposal for correction and improvement. This includes a study of opportunities for synergies with other authorities, so municipalities have more and better resources to become a 2030 city.
This is no time for complacency. No time to look the other way. No time to let time pass. It is time for action, for answers and for challenges. Crea360 aims to make the most of these challenges to improve people’s quality of life: strategic planning is the best way forward. Goals that aim for a more dignified future are our goals.
Jordi Ortiz Gisbert, Strategic Planning and 2030 Agenda lead at Crea360.