Strategic planning

Crea360 supports local councils and other public authorities in preparing strategic plans, urban agendas and sectoral plans, building in public participation, sustainability and a gender perspective as cross-cutting elements.

Strategic territorial planning makes it possible to identify the main challenges and opportunities facing municipalities, cities and regions, set priorities and design development strategies tailored to their needs. We work in fields such as local development, the economy, employment, retail, tourism, youth, mobility, sustainability and social cohesion.

Using participatory methods, and drawing on the leading international methodological frameworks, we prepare assessments, strategies and action plans that help public authorities make decisions, mobilise resources and turn their objectives into practical measures.

Our approach combines technical analysis, the involvement of local stakeholders and a focus on delivery, so that each plan becomes a realistic, actionable and shared roadmap that helps improve residents’ quality of life.

How Crea360 works

Crea360 has extensive experience in strategic planning and helps organisations, particularly local councils, to prepare and implement strategies in a range of fields.

A central part of the service is applying for and delivering grants. With each council we identify the funding available at regional, national and European level, prepare the applications and manage the funds awarded in line with the requirements and objectives of each call.

Public participation is central to strategic decisions: the work is carried out together with the local community, involving different stakeholder groups and creating space for dialogue and participation. All projects include a gender perspective, taking into account the needs, experiences and circumstances of women, men and gender-diverse people, and promote equal opportunities.

Planning fields

Urban agenda

Strategic planning to implement the Urban Agenda at local level, with the aim of improving quality of life in municipalities.

2030 Agenda and SDGs

Advice and support to implement the 2030 Agenda and the Sustainable Development Goals, with a focus on sustainability and equality.

Urban mobility and accessibility

Strategies to improve urban mobility and accessibility and promote sustainable, efficient transport.

Equality

Planning to promote equal opportunities and non-discrimination in every area.

Public participation

Designing and implementing participation strategies that involve residents in decision-making.

Urban renewal and regeneration

Renewal and regeneration strategies to improve quality of life and sustainability in urban and rural settings.

Social responsibility

Social responsibility planning for public authorities and voluntary sector organisations.

Children and young people

Policies and strategies for the wellbeing and equal opportunities of children and young people.

Energy

Planning for energy efficiency and renewable energy in the public sector, in response to climate change.

Innovation and smart cities

Innovation and smart city strategies for sustainable development and urban quality of life.

Tourism

Sustainable and responsible tourism strategies, with innovation in the sector and economic development in urban and rural areas.

Heritage

Management and conservation of cultural and natural heritage, and enhancement of each community’s heritage.

Local development

Local development planning to boost economic activity and social wellbeing.

Transparency and good governance

Transparency and good governance policies and strategies for public institutions.

International residents

Strategies for integrating international residents into the local community, diversity and social inclusion.

Area social services plans

Designing and implementing area social services plans to improve support for the most vulnerable people and the use of public resources.

Experience

Crea360 has prepared many strategic plans with different approaches, looking at each area’s situation from several angles to support economic, sustainable and fair growth.

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Frequently asked questions about strategic planning

What is an urban strategic plan?

An urban strategic plan is a document that sets long-term goals and strategies for the development of a city or a specific urban area. It provides an overall vision to guide growth and improve quality of life. Its usual elements include the vision and objectives, an analysis of the current situation, public participation, infrastructure and public services, sustainability and urban mobility.

These plans are essential tools for achieving urban development that is coherent, sustainable and responsive to the community’s needs.

What is urban planning? Some examples

Urban planning covers many aspects of how cities develop and are managed. One example is zoning, which divides the city into areas with different uses, such as residential, commercial or industrial, to guide its development. Another is creating green spaces, which improve environmental quality and provide areas for leisure. Transport planning helps reduce congestion and encourage sustainable mobility.

Urban planning also includes revitalising town centres, affordable housing policies, risk and emergency management, incentives for sustainable development, public participation in urban decisions and planning for industrial areas. Siting cultural corridors, with galleries and spaces for activities, can boost culture and tourism.

What matters in urban strategic planning?

Urban strategic planning is key to sustainable development and quality of life in cities. Important aspects include:

  • Public participation
  • Sustainable development
  • Infrastructure
  • Spatial planning
  • Social inclusion
  • Culture and heritage
  • Urban mobility
  • Resilience
  • Innovation and technology
  • Local economy

Urban strategic planning needs to be flexible and adapt as the city’s needs change.

Enquiries about calls and projects

To look at a particular call or project, the Crea360 team can be reached at its offices in Cocentaina and Valencia, by email and by phone.